Company Profile


When does “welfare technology” lead to welfare?
With the global aging and the frightfully high growth in the number severely obese people, there undoubtedly is a large and rapidly growing need for innovative aid products and solutions, which can be used both in private houses, in institutions and in hospitals. The area has been given the name “welfare technology” and is estimated to represent a market potential, which is far larger than e.g. that of the windmill industry.
But exactly how and when is it that welfare technology creates welfare? Logically this must be the case, when products from a holistic perspective maximises advantages and minimises disadvantages for all involved parties:
• For the user / patient the product must ensure a safe and dignified care situation
• For caregivers & helping spouses work routines should be made easier and wear / work related injuries should be
  eliminated, as high absenteeism and early retirement due to injuries are conspicuous traits for the healthcare
  sector worldwide
• Products must solve complete processes in the care continuum, not just parts thereof
• The need for caregiver in each process must be reduced as we are both short of staff and money
• “Total Cost of Care” – i.e. initial product investment, personnel costs and maintenance over time - must be optimized.
  The cost of acquiring an aid product is but a tiny fraction of the personnel costs over the lifespan of the product
• The production must not affect the environment negatively and all products must be recyclable
• The products must take differences in the healthcare traditions in individual countries into account in order to be
  successful on export markets and create jobs and wealth
Meeting these 7 – seemingly relative banal – demands is very complex in the healthcare sector, where you are working with human beings, who “unfortunately” do not follow standards.
But it can be done, if you work systematically with “User-Driven Innovation” and a holistic approach to a given task. This is the reason why we always involve both Danish and foreign users, patients, caregivers, nurses, doctors, therapists, designers, work environment specialists as well as decision makers all the way through our development process – from the definition of demand specification over the construction phase, real life test of 0-series through to the final product design.
The process is not complete, until all involved parties are satisfied. At that point we feel certain that a new product delivers both technology and welfare
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